About that Hallmark Post –
NOTE: This is the first is a three-part series on knowing your audience when telling stories. Before the holidays, I posted a blog...
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Bridget K. Brown
Jul 16, 20192 min read
I Want to Live in an Aaron Sorkin TV Show.
I have been on vacation. A Playwright’s retreat I have attended the last week of June every year since 2015. Shortly before leaving for...
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Bridget K. Brown
Jan 29, 20191 min read
And one more thing...
In breaking down “Made to Stick”, by Dan and Chip Heath, I would be remiss if I didn’t mention one more element of this seminal book....
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Bridget K. Brown
Jan 7, 20191 min read
Stories Only Stick if They Are ‘Sticky’ – Part 4 ½: Why DATA tells a ‘Credible, ‘sticky’ story.
This is a six (and a ½!) part series which breaks down the different elements featured in “Made To Stick” by Chip and Dan Heath. Data...
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Bridget K. Brown
Sep 10, 20181 min read
What is your 'So What?'
When you are crafting any kind of story or speech, what is your “So what?” A ‘so what’ is the part of your story that makes people care....
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Bridget K. Brown
Sep 10, 20181 min read
Why two sales people selling the same product should tell different stories.
Take the example of Susan and Steve. Steve had been selling the services of his company for many, many years. His sales presentation...
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